5 Free Books on apps and mobile marketing to catch up

In just two years, the penetration of the use of smartphones and tablets in Spain has risen from 49% to 84% , reaching ahead of neighboring countries such as Germany, France and the UK, according to the ” customer Persuade “Accenture and Ametic. 82% of Spaniards who connects to the Internet does so via a smartphone , and there are four million tablet users.

This scenario creates a new context that is changing the way consumers are informed, entertained and buy. And change also models of communication and marketing .
Here are five books free download for mobile marketing applications and to catch up : each focusing on a particular aspect of this mobile paradigm, with case studies to inspire and learn the latest trends.

  1. hunger games pdf

Developed by the Mobile Marketing Association Spain (MMA Spain) to start from scratch and understand what a mobile web and what is , types of mobile websites and differences between mobile web app and native app. And from there, move forward and meet basic guidelines for mobile SEO, business models and to make it profitable mobile payment systems . Beyond theory, the book also provides clues about design, usability, programming languages ​​and possible functions of a mobile website as well asmethodologies and measurement tools . It also includes 20 case studies of mobile sites that exemplify everything explained above.

  1. “White Paper apps”

An indispensable guide to learn how to create, publish and measure and analyze the results of an application , which also bears the stamp of MMA Spain. The book details the ecosystem value chain of mobile applications , the possible types of application, according to the objectives pursued, and app marketing techniques to be developed to publicize the mobile application and get users to the discharge. It also includes a specific section on methodology and tools for metering applications and analysis of 23 examples of mobile applications developed by brand different categories.

  1. “The definitive guide to the mobile marketing”

A complementary view of the mobile ecosystem, developed by Netizen. To understand what is responsive design, how to adapt to the mobile web and why sometimes it is not advisable to implement this adaptation. It also details how to use mobile applications as marketing tools , from design strategy to launch its position in the app store. And devotes special attention to the implementation of mobile marketing QR codes, augmented reality, SMS marketing, Mobile advertising and with practical examples.

  1. “A complete guide for mobile marketing for 2014″

To take a step forward and identify trends in mobile marketing and advertising for this year: themomentum of Mobile Real Time Bidding, the role of emailing, emerging forms of mobile advertising and mobile applications boom .Includes a chapter on the new features of Apple iOS 7 operating system and the iPhone 5S and 5C, and how to maximize application downloads from app stores. The guide is dearrollada by TapSense mobile marketing platform.

  1. “Connecting Consumers With QR Codes” 

To take full advantage of QR codes, if you did not have enough of the above guide. Includes information on generating QR codes, techniques to apply them correctly, how to socialize and attract traffic code . With success stories to take note of the good practices. The guide is stamped with HubSpot.
And you, do you recommend any book more ? ¿ Can you help me complete the list?

Five applications for reading eBooks on mobile

Tips for designing applications or mobile web pages

This is the second article in the series that extends the concepts covered in the presentation design for mobile . In this post I will review the current landscape of smartphones in Spain and explain previous decisions to be taken before you begin working on a mobile project.

Designing for Mobile: return to the past

Small screens and resolutions, different browsers support different with css and javascript poor, slow download times and a new medium in which not quite fit the solutions you applied and others. Every time I start a new project for mobile devices I feel like I was back to 2000 (I console myself that at least NOT to layout tables).

The biggest headache is caused by the diversity of devices and their different capacities. And, to the surprise of many, designing for mobile is not designed exclusively for iPhone . In our industry we have a skewed view of what the real penetration of smartphones (especially the manzanita) in the bulk of the population. According to the latest statistics from Nielsen for the first quarter of 2011 only 4 out of 10 Spaniards have a smartphone and the predominant operating system is still Symbian (ie Nokia) with a 65% market share.

Penetration of smartphones in Spain - Nielsen Mobile Q1 2011

While it is true that these numbers change every Christmas season and will increase the proportion of smartphones (thanks to subsidized terminal operators) so I doubt that any will be imposed on others short term. So we can not lose sight Android, WP7, Symbian or Blackberry (which prevails among adolescents surprisingly well in corporate environments) and perhaps at some point comes with Badá Samsung and HTC with their new fun Every so.

The conclusion is that users who want to get hold  hundreds of different devices , and the bad news is that it is impossible to make a unique design that works in every one of them. Therefore we will have to limit ourselves to the terminals that are more common among our target audience.

Prior decisions

Faced with the prospect of starting a new project for mobile (and “adjusted” times we usually manage) the first impulse is to download enthusiastically iPhone PSD template and start designing screens like crazy. However there are a number of decisions affecting the design that must be taken before you start, especially if you want to save time and trouble to post.


We have seen that there are hundreds of different phones that vary in size, orientation and screen resolutions, css and javascript support, gestures and position detection, hardware buttons within the “smartphone ecosystem”, etc.Especially when making a website in a mobile version we need to ensure that it is accessible to the largest number of devices.

A good solution is to group the terminals for families to meet the 3 or 4 most common options, and perform a design for each of them. It is usual to make the grouping based on the nature of interaction (touch vs non-touch) screen resolutions and support key functionality.

Different devices = Different design solutions

An example of a group that made for a real web project was:

  • Touch screen High resolution: covers iPhone4, Samsung Galaxy, Samsung Omnia, Nokia N7, etc
  • Other tactile: iPhone3 and lower Androids medium resolution and low, Blackberry Storm, Nokia 5800 …
  • Terminals with navigation buttons / wheel / pad: Blackberry Curve, Nokia E7, Nokia N97 …
  • Terminals without javascript support or limited support: Blackberry Pearl, and many more old Nokias

For this project we define a total of 34 screens, as each was designed in 4 variants we end up with 136 PSD files. Obviously first became one of the versions until she was not fully accepted by the client did not start with the other.You can imagine that even a simple “color change” at the end of a project of this type can result in hundreds of additional hours of work.


We apply different design patterns in the case of a native app or a web page.For example in a web will have less screen space available as we reserve the occupying browser bars, yet will not need to find a place to put a back button / back. For iPhone users is common to find a navigation app in the foot, but web browsing is sometimes placed in the header, etc.

¿Native application or website?

We can apply the same graphical load an application to a web because we have to be very careful with the weight of the images , there are still many areas without 3G coverage and throws GPRS connection (as many will have discovered this holiday) .


Whenever an app is chosen by a graph itself will most likely have to make the graphic resources to 3 different sizes (higher resolutions for low, medium and).It also affects the time and cost of programming.

Graphic or ¿own operating system controls?

A clumsy solution I’ve seen more than once to save costs is to design the iPhone application and then replicating it pixel by pixel in Android. The result is a dismal failure between an Android phone owners who feel uncomfortable with visual design and user experience who are totally unrelated.


In deciding the amount of items that need to display on screen the factors to consider are:

  • Presence buttons hardware buttons or keyboard. Eg buttons back / back or up a menu with devices with Android, Nokia and Blackberry.
  • Interaction wheel / pad or touch. Ex: If the device is touch I can not show options “rollover”
  • Gesture recognition device. Eg: “drag” or “long press” to show hidden options.
  • Common interaction patterns. Ex: I put a button to update data or known gesture “pull to refresh”?
  • Javascript support. Ex: I have enough support to start / folding lists and layers?


Common Resolutions on mobile phonesThere are many different screen resolutions, both in size and orientation. If we want to support multiple we will have to generate the graphs to 2 or 3 different sizes .

For the web’s best to think of a fluid design that can adapt to small variations in the dimensions of the screen and even the change of orientation of the devices. In native applications orientation change in mobile can serve to navigate between different screens or change the display mode (eg from list / graph data).

If we need to save costs and there’s only one version of the application / web is not advisable to make it more powerful and better screen devices as the most basic phones have performance problems (more limited storage cache, slower processor, etc.). If we do the reverse (design for basic terminals) lose quality graphics in next generation smartphones but the app / website may be used by a wider range of users.


If you’re working on a web project you might wonder if it is a viable solution to use responsive design . In general, the user does not expect the same content in a “moving situation” , so not enough to show the same but with different distribution. Sounds like a good choice for small websites, personal portfolios and information pages or small business.

Finally, if you opt for a solution of this type should be done under the philosophy of progressive enhancement because the “media queries” of CSS in which this method is based do not work on all terminals . The base version should be the one with the basic css, javascript and small images, not the PC. The presentation Pragmatic Responsive Design you can see a detailed explanation of how to work on a project of this type and the difficulties to be solved along the design and development.

In fact, if approached correctly, a website with responsive design can be much more expensive than a mobile version designed and developed from scratch.Depend much more expensive phone models that want to support. A good solution is to combine this technique with detection device to the server to serve different key components within the structure of the page: RESS (Responsive Web Design + Server Side Components)

Responsive design

AppFuel: a new tool for management and monetization for mobile application developers

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This platform provides a recommendation system to win newarticles users and generate revenue. 

Available in beta since last December,  AppFuel  recently formalized its public release. It is a BtoB platform that allows mobile application developers to gain visibility and find a new source of revenue through a referral system. The principle: once registered on AppFuel , developers can add their own applications “recommended applications” option. This promotion offered to other developers allows them either to grow their users through a reciprocal recommendation, or garner revenue by offering pay recommendations.

AppFuel is a comprehensive DailyPaidRewards management tool: it provides developers with the statistics of their real-time applications, and a dashboard allowing them to manage all their applications at once.

For the launch of its activity, the start-up founded by Andrew Boos and based in Palo Alto, conducted a first round of financing worth several hundred thousand euros. Its goal is to start working with thirty applications.

Mobile ad apps network TouchAd.net

TouchAd provide professional solutions and comprehensive mobile including mobile advertising network on Touchad.net , SMS / MMS Marketing . With other forms of advertising on mobile, Ads Moore aims to meet the maximum target revenue growth for all mobile web , access to potential customers for businesses as well as adding value to mobile users . http://mobile.vietad.vn/

TouchAd.net a mobile advertising network on the market first in Vietnam , providing professional advertising solutions . Mobile VietAd always aim to meet the maximum target revenue growth for all mobile web , access to potential customers for businesses as well as adding value to mobile users , in which the ultimate goal is to contribute to developing the field of providing value-added services on mobile in Vietnam .

Mobile ad network Touchad.net effective based on the strong link between advertising buyers , sellers advertising , advertising agents and developers .

Mobile AdNetwork model system

Solutions for ad buyers

Library ‘s website TouchAd.net leading advertising channels with abundant categories help clients diversified approach for each campaign , delivered the message to the target audience easily .
Just create a simple campaign , Ad system will automatically TouchAd.net server management and performance reports to your ad .
Diversity interactive : Click to call , click to download , click to locate , Click to buy …
The system accurately reports : According to hits , click ; According to the network , according to the manufacturer .
Profit maximizing opportunities for advertising sales

TouchAd.net offers many ad formats suitable for your website and show the way .
TouchAd.net provide technology transfer optimal advertising messages to the right place display ads , sell ads to help improve profits from website visitor traffic .
Solution Display Ads on Mobile Agent

Using the solution for the TouchAd.net Agencies , you can come up with many more advertising options for potential customers with high efficiency , especially the ability to target the right audience who see your ad in a major way most accurate .
Business Growth for developers

Make money from your application by providing TouchAd.net ads on iPhone , Android , WebOS …
- Easy integration with many settings .

- Real-time reports on profits .

- Optional displaying and advertising revenue growth along with the development application .

VietAd provide flexible advertising format along with the ability to filter before displaying advertisements on your application .
- Easy to set up

- Cost effective , saving maximum

- Monitor your download speed to help monitor the impact of advertising with application .

Building Mobile Campaign Ads: 5 useful tips for business

The movement of social life on mobile is mobile but not necessarily completely replace other means of communication .
Therefore, businesses do not see mobile ads or mobile marketing as a method of advertising , marketing independently .

That’s the advice of Ms. Phan Dang Tra My ( The Executive Director Admicro – the owner of the mobile ad network to cover 95% of Mobile Internet readers Vietnam ) at the conference “The role of mobile code ” by Global Mobile Marketing Association ( MMA ) held on 23/10 in the city recently . Ho Chi Minh City .

During the seminar , with speeches appreciated ” Mobile Ads – From idea to reality ,” Ms. Phan Dang Tra gave useful advice for both enterprise and Publisher Ad Platform to build and implement advertising campaigns on mobile so most effectively . In particular , businesses are key factors for realizing this idea .

Do not blindly invest in mobile marketing

Mobile marketing market is indeed very exciting : the reader as well as social life constantly moving into mobile. However, businesses still need careful consideration , choose the form of how to market your mobile apps , mobile ads formats correct and appropriate .

The forms of mobile advertising that businesses use to suit the nature of the business sector , targeted campaigns , customers , budget situation , financial , human resources, … size enterprises Big Brand or SMB are also factors to consider . While most Big Brand interested in branding the SMB ( small and medium enterprises ) pay much attention to the size of output, short -term value and should find effective immediately .

Considering own Mobile Ads , with 4 advertising solutions fit the needs of business marketing : Banner , Download Apps , PR / Sponsored Post and increase output . The banner formats such as Pop – Up , Catfish , Medium Banner help businesses make an impression with clients about the brand . Download Apps to increase passenger traffic load applications . PR / Sponsored Post is one of the natural forms of advertising with the ability to convey clear messages about products and services that businesses want to bring to our customers. Meanwhile , advertising team to increase production with the charge form the ultimate effectiveness of advertising has helped businesses save budget , has stimulated customer interaction , create new orders for business units .

Mobile backbone

The movement of social life on mobile is mobile but not necessarily completely replace other means of communication . Therefore, businesses do not see mobile ads or mobile marketing as a method of advertising , marketing independently . Enterprises need to combine mobile campaign ads with digital forms of offline marketing or other marketing . In particular , mobile ads will be the backbone ( main factor ) to increase business efficiency hieu.Vi example , in the same campaign , mobile will be the focal point but cleverly combined with print (via QR code ) , events ( through interactive voting ) , Internet (through check-in , banking , … ) , the message will spread to business customers and a stronger overall .

Appreciate Landing Page Ad

Enterprises should not use the same Ad Landing Page Format for both web and mobile formats . Should be clearly defined campaign goals and pleasing the public with tools , mobile media fit as possible .

When designing a Mobile Landing Page , note the simple elements , stimulating ” action ” . Text color , font easy to read page . Image size should be set so that readers do not have to zoom just glance can be seen to be full . If you take the time to design mobile mobile site is designed as a valuable asset and long-term mean , surely Mobile Landing Page visitors will feel satisfied .

Previously, the brand always default Web PC first and then designed mobile site . But now , let’s now thinking back , right on the mobile design first and then go back to make the Lap and PC versions .

Ad Landing Page forms to suit the different goals of the campaign as a purchase ( click to call ) , downloading apps ( download app ) , registered players ( User Sign Up ) , mobile web or the ” action ” other .

Building Mobile Campaign Ads: 5 useful tips for businesses ( 1 )
Apps landing page
Not necessarily built app if necessary

Despite the advantages of the app is to provide adequate features to users and is regarded as a ” mobile virtual office ” but 85 % of enterprise app once and build … ” quit ” . So , in case you are a large business can profit even with the new application should be thinking about creating your own app . Conversely , for small and medium businesses , the app should only be viewed as a long-term strategy and priority , mobile site selection will be smarter .

App only works on the type of equipment which is exclusively designed for . You can choose the mobile app ads as campaign group targeting the public only on certain types of equipment , such as android users , fans of the iPhone or Blackberry user groups , … Meanwhile , the ” responsive design ” , mobile site design can be suitable for all mobile devices , screen sizes and different operating systems .

In case you decide to invest app built to suit different devices will create more expensive . On the other hand , to maintain , and regularly update the app fix , need a system personnel and technology needed acceptance from the app store , rather than freedom , more proactive mobile site .

Format and advertising design : simply beautiful

“Less is more” is the first principle when designing mobile advertising . It is understood that ” Simple is effective .” The ad should be minimalist designs to suit many types of small screen size .
Format and other forms of advertising should be consistent with the purpose of the campaign : branding purposes or performance based .
If the branding , designed to highlight and recognize the brand’s image . If it is performance based, designed to make the reader’s interaction with the ” invitation ” by making business .

The design and format should be distributed on the devices and systems suitable site .

Readers strong shift to mobile

The global population is increasing Internet access via smartphone . 2013 , to 17.4 % , the rate of global web traffic comes from mobile 1.5 times higher than the figure of 11.1 % in 2012 .

According to data from Admicro , in quarter 1/2013 , across the country, from mobile web traffic accounted for 30 % . By 2014 , this figure can balance web traffic from 50:50 to PC , Laptop . This is an opportunity , is ” fertile ground ” for businesses , publishers and vendors Ad Platform robust operation with mobile marketing.

Building Mobile Campaign Ads: 5 useful tips for business ( 2 )

Building Mobile Campaign Ads: 5 useful tips for business ( 3 )

However , the reality in our country , less than 1 % of firms involved in developing mobile marketing strategies and new publisher has only 0.05 % on the mobile web version . The main reason lies in the many businesses tend not to catch or even manpower shortage , general knowledge of mobile marketing .

Start the Mobile Marketing Forum Europe 2012

Forum MMA ( Mobile Marketing ) Vietnam 2012 with the theme ” Smarter Tommorrow ” will officially take place on 10/25/2012 at the InterContinental Hotel here , HCMC .

Organized by the Mobile App Marketing Association ( MMA ) and Goldsun Focus Media , the forum brings together experts and leaders of the industry to find out the future of mobile marketing .

The market of mobile devices Vietnam is the main market in Southeast Asia with more than 165 million subscribers , increasing penetration rate of up to 183 % . This is a dynamic market marketing people should have the exact amount before marketing strategy formulation mobile devices . Most of the marketing plan development mobile devices in Vietnam are identified on the rapid growth of Internet users in Vietnam , with over 60 % of users on the Internet through their mobile devices .

Similar to the Internet , and mobile environments full convergence conditions for a message through mobile advertising can spread at a faster rate because of the features , such as rate view through Mobile Advertising high interaction with consumers anytime , anywhere , get the time to report details of mobile marketing campaigns , receive and manage feedback from campaigns , businesses can collect attract new customers without spending any extra costs needed. So to the MMA Forum Vietnam 2012 , the marketing people , brands and companies will get useful knowledge about marketing on mobile phones .

MMA Forum is a global activity , the forum held four consecutive years in many countries around the world : New York , Singapore , India , Istanbul … and attract the attention of experts and leaders enterprises in many different industries to the same analysis , and commitment to build the brand through the mobile phone network . MMA Forum Vietnam 2012 is expected to attract over 300 delegates attended , including local providers of telecommunications services , the system of advertising, marketing companies , brands , technology companies and media …

APPSGONEVIRAL is an association of non-profit trade was first introduced mobile marketing value chain . With more than 700 member companies , the MMA is an action organization with a global vision contact the local characteristics . The main goal of the MMA is to create a mobile device into an indispensable part of the marketing concept combination ( 4P marketing mix ) . MMA works to promote , educate , measure , guide and protect the mobile marketing industry worldwide . MMA headquarters located in the United States and affiliates in North America , Europe, Middle East and Africa , Latin America , Asia Pacific.