The movement of social life on mobile is mobile but not necessarily completely replace other means of communication .
Therefore, businesses do not see mobile ads or mobile marketing as a method of advertising , marketing independently .
That’s the advice of Ms. Phan Dang Tra My ( The Executive Director Admicro – the owner of the mobile ad network to cover 95% of Mobile Internet readers Vietnam ) at the conference “The role of mobile code ” by Global Mobile Marketing Association ( MMA ) held on 23/10 in the city recently . Ho Chi Minh City .
During the seminar , with speeches appreciated ” Mobile Ads – From idea to reality ,” Ms. Phan Dang Tra gave useful advice for both enterprise and Publisher Ad Platform to build and implement advertising campaigns on mobile so most effectively . In particular , businesses are key factors for realizing this idea .
Do not blindly invest in mobile marketing
Mobile marketing market is indeed very exciting : the reader as well as social life constantly moving into mobile. However, businesses still need careful consideration , choose the form of how to market your mobile apps , mobile ads formats correct and appropriate .
The forms of mobile advertising that businesses use to suit the nature of the business sector , targeted campaigns , customers , budget situation , financial , human resources, … size enterprises Big Brand or SMB are also factors to consider . While most Big Brand interested in branding the SMB ( small and medium enterprises ) pay much attention to the size of output, short -term value and should find effective immediately .
Considering own Mobile Ads , with 4 advertising solutions fit the needs of business marketing : Banner , Download Apps , PR / Sponsored Post and increase output . The banner formats such as Pop – Up , Catfish , Medium Banner help businesses make an impression with clients about the brand . Download Apps to increase passenger traffic load applications . PR / Sponsored Post is one of the natural forms of advertising with the ability to convey clear messages about products and services that businesses want to bring to our customers. Meanwhile , advertising team to increase production with the charge form the ultimate effectiveness of advertising has helped businesses save budget , has stimulated customer interaction , create new orders for business units .
The movement of social life on mobile is mobile but not necessarily completely replace other means of communication . Therefore, businesses do not see mobile ads or mobile marketing as a method of advertising , marketing independently . Enterprises need to combine mobile campaign ads with digital forms of offline marketing or other marketing . In particular , mobile ads will be the backbone ( main factor ) to increase business efficiency hieu.Vi example , in the same campaign , mobile will be the focal point but cleverly combined with print (via QR code ) , events ( through interactive voting ) , Internet (through check-in , banking , … ) , the message will spread to business customers and a stronger overall .
Appreciate Landing Page Ad
Enterprises should not use the same Ad Landing Page Format for both web and mobile formats . Should be clearly defined campaign goals and pleasing the public with tools , mobile media fit as possible .
When designing a Mobile Landing Page , note the simple elements , stimulating ” action ” . Text color , font easy to read page . Image size should be set so that readers do not have to zoom just glance can be seen to be full . If you take the time to design mobile mobile site is designed as a valuable asset and long-term mean , surely Mobile Landing Page visitors will feel satisfied .
Previously, the brand always default Web PC first and then designed mobile site . But now , let’s now thinking back , right on the mobile design first and then go back to make the Lap and PC versions .
Ad Landing Page forms to suit the different goals of the campaign as a purchase ( click to call ) , downloading apps ( download app ) , registered players ( User Sign Up ) , mobile web or the ” action ” other .
Building Mobile Campaign Ads: 5 useful tips for businesses ( 1 )
Not necessarily built app if necessary
Despite the advantages of the app is to provide adequate features to users and is regarded as a ” mobile virtual office ” but 85 % of enterprise app once and build … ” quit ” . So , in case you are a large business can profit even with the new application should be thinking about creating your own app . Conversely , for small and medium businesses , the app should only be viewed as a long-term strategy and priority , mobile site selection will be smarter .
App only works on the type of equipment which is exclusively designed for . You can choose the mobile app ads as campaign group targeting the public only on certain types of equipment , such as android users , fans of the iPhone or Blackberry user groups , … Meanwhile , the ” responsive design ” , mobile site design can be suitable for all mobile devices , screen sizes and different operating systems .
In case you decide to invest app built to suit different devices will create more expensive . On the other hand , to maintain , and regularly update the app fix , need a system personnel and technology needed acceptance from the app store , rather than freedom , more proactive mobile site .
Format and advertising design : simply beautiful
“Less is more” is the first principle when designing mobile advertising . It is understood that ” Simple is effective .” The ad should be minimalist designs to suit many types of small screen size .
Format and other forms of advertising should be consistent with the purpose of the campaign : branding purposes or performance based .
If the branding , designed to highlight and recognize the brand’s image . If it is performance based, designed to make the reader’s interaction with the ” invitation ” by making business .
The design and format should be distributed on the devices and systems suitable site .
Readers strong shift to mobile
The global population is increasing Internet access via smartphone . 2013 , to 17.4 % , the rate of global web traffic comes from mobile 1.5 times higher than the figure of 11.1 % in 2012 .
According to data from Admicro , in quarter 1/2013 , across the country, from mobile web traffic accounted for 30 % . By 2014 , this figure can balance web traffic from 50:50 to PC , Laptop . This is an opportunity , is ” fertile ground ” for businesses , publishers and vendors Ad Platform robust operation with mobile marketing.
Building Mobile Campaign Ads: 5 useful tips for business ( 2 )
Building Mobile Campaign Ads: 5 useful tips for business ( 3 )
However , the reality in our country , less than 1 % of firms involved in developing mobile marketing strategies and new publisher has only 0.05 % on the mobile web version . The main reason lies in the many businesses tend not to catch or even manpower shortage , general knowledge of mobile marketing .