“Samsung is proud to support Eurobasket 2013, our first sponsorship of basketball in Europe. We have a large presence in Slovenia and we are delighted to be working on such an important event for the country,” said Stephen Taylor, VP of Brand for Samsung Electronics Europe.
The manager emphasizes that the sport of basket increasingly enjoys “greater popularity in Europe, with its many variations such as Slamball, basketball and basketball 3X3 Disabled”. “We are confident that this tournament will be a great showcase for the sport,” he said.
Meanwhile, Iztok Rems, General Secretary of the Basketball Federation of Slovenia, was “satisfied” by the arrival of a new sponsor. “We would like to emphasize that the Eurobasket is a Slovenian project, but also a global project that represents us in the world. And this will be much easier thanks to a ‘partner’ as Samsung, with whom we have already collaborated on other occasions because it has been a sponsor 3X3 basketball for many years, “he said.
But support brand basketball is also reflected in its alliance with the Spanish Basketball Federation (FEB) as an official sponsor of the Spanish selection and technology partner ‘Area 14′.
Last week, Celestino Garcia, vice president of Samsung IM Spain, and Luis de la Peña, Head of Marketing for Samsung Telecom Spain, gave each player selecting a “Galaxy S4 ‘you will enjoy and use during the tour selection.
In addition, the national coach, Juan Antonio Orenga, visited the facilities of Samsung in Madrid and received a tablet Note 10.1, which will use to explain to the players the strategy that will be held in every game.
Samsung has been working with the FEB since 2007 and last year expanded its alliance with the signing of a sponsorship agreement Space Technology 14, basketball museum located in Alcobendas and headquarters FEB Foundation, which also organized various sporting, cultural and business activities.